PRIVACY POLICY

Effective Date: 28 April 2025.

Who We Are

Light and Day (Pty) Ltd is a South African-based fashion brand committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, share, and protect your data when you use our website, interact with us online, or make a purchase.

Our website address is: https://www.lightanddaydesigns.com

1. Information We Collect

We collect the following personal information when you use our site:

  • Name, email address, phone number, and shipping/billing address
  • Payment information (processed securely through third-party providers)
  • Comments, feedback, and customer support queries
  • Login credentials and account preferences
  • IP address and browser user agent
  • Cookies and usage data for analytics

2. Comments

When visitors leave comments on our site, we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to assist with spam detection.

An anonymised hash of your email may be provided to the Gravatar service to check if you are using it. The Gravatar privacy policy is available at: https://automattic.com/privacy/. Once your comment is approved, your profile picture becomes visible to the public in context.

3. Cookies and Tracking Technologies

We use cookies to:

  • Remember your login and preferences
  • Enhance site functionality
  • Analyse traffic and usage patterns
  • Improve your shopping experience

You can manage your cookie preferences through your browser. Note that disabling cookies may affect site functionality.

WooCommerce Cookies

As we use WooCommerce for our online store, it places cookies to:

  • Track cart contents
  • Maintain session continuity
  • Assist in checkout functionality

For more information on WooCommerce cookies, see: WooCommerce Cookie Policy

4. Embedded Content from Other Sites

Articles may include embedded content (e.g., videos, images, articles). These behave as if the visitor has visited the external site directly and may collect data, use cookies, and track your interaction.

5. Payment Processing – Payfast

We use Payfast, a secure South African payment gateway, to process payments. When making a payment, your information is processed directly through Payfast’s secure systems and is not stored on our servers.

Payfast may collect and retain information per their own privacy policy, which can be found at: https://www.payfast.co.za/privacy-policy

6. Shipping Services – PUDO

For order delivery, we partner with PUDO (Pick Up, Drop Off) by The Courier Guy. Your name, contact information, and delivery address are shared with PUDO to fulfil your order.

You can review PUDO’s privacy practices here: https://www.pudo.co.za/terms

7. Who We Share Your Data With

We do not sell your personal information. However, we share necessary data with trusted third parties to:

  • Process payments (Payfast)
  • Manage orders and deliveries (PUDO)
  • Host and operate our online store (WooCommerce/WordPress)
  • Detect spam and protect site security

8. How Long We Retain Your Data

  • Comments and associated metadata: Indefinitely
  • User accounts: Personal data is stored in your profile and retained as long as your account is active
  • Orders and purchase data: Retained for legal and tax compliance

9. Your Rights Over Your Data

You may request to:

  • Access a copy of the data we hold about you
  • Correct or update your information
  • Delete your personal data (subject to any legal obligations)
  • Withdraw consent where applicable

To make a request, please contact us at: hello@lightanddaydesings.com 

10. Where Your Data Is Sent

  • Visitor comments may be checked via automated spam detection
  • Payments and shipping data are securely transmitted to third parties (Payfast, PUDO)
  • Data may be stored on secure servers hosted in South Africa or internationally by our service providers

11. POPIA Compliance

In line with the Protection of Personal Information Act (POPIA) in South Africa, we take reasonable steps to:

  • Ensure transparency and accountability in how we collect and use your data
  • Secure personal information through administrative and technical safeguards
  • Allow you access to, and control over, your data

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. Continued use of our site after changes constitutes acceptance of the revised policy.

Contact Us

If you have any questions or concerns about this Privacy Policy or your personal information, you can contact us at:

Light and Day (Pty) Ltd

📧 Email: hello@lightanddaydesigns.com

🌐 Website: https://lightanddaydesigns.com